Reasons NOT to Focus on Customer Experience

Customer experience – the battleground for brand loyalty.

In a world of abundant, and sometimes overwhelming, choices, customers are empowered to select or ignore brands. And that brand is strongly defined by the customer experience – a person’s perception of and sentiment toward a brand.

Aware that experience trumps price and product, top-performing companies take customer experience to heart by having a strategic, customer-centric journey with a seamless experience.

Keeping pace with rapidly changing expectations is essential to the success of your business, and it pays dividends to heed Albert Einstein’s words, “The problems that exist in the world today cannot be solved by the level of thinking that created them.”

Rather than expanding upon these concepts, this book’s mission is to provoke thought by providing questions to grapple with. If you don’t already know, most of this book will be blank because there are no legitimate reasons not to focus on the customer experience.

Praise for Reasons NOT to Focus on Customer Experience


“Nick Glimsdahl’s detailed and meaty masterpiece, Reasons NOT to Focus on Customer Experience, gives clear direction on how to take the business to the top of the charts.”
—JIM KNIGHT, CX Speaker, Author, Podcaster, CEO bookstarPR


“With a flair for the dramatic, this book gets right to the point.”
—DAN GINGISS, author of The Experience Makers


“Nick gets his point across very clearly using this resource.”
—NATE BROWN, Co-Founder of CX Accelerator


“Finally, the comprehensive list you’ve been waiting for is here.”
NICK ZEISLER, author of We’re Doing CX Wrong…And How to Get It Right


“Don’t judge a book by its cover – this book is focused on taking action.”
—BILL STAIKOS, Senior Vice President, Industry Solutions at Medallia